Salutations Brand Explorers!

In today's globalized world, brands are increasingly expanding into new markets to reach new customers and drive growth. However, entering a new market can be challenging, especially when it comes to navigating the local privacy landscape.

- In this week’s edition of ‘The (Not Quite) Daily Alma’, we explore the privacy perspectives of consumers in South Korea, Russia, and Germany, and provide tangible insights and tactical strategies that you can use to effectively and efficiently enter into these markets.

I also share case studies of brands that have successfully expanded into these markets while respecting consumer privacy, building trust, and a competitive advantage.

#GlobalizationThroughLocalization #InternationalExpansion #GlobalPrivacy #GlobalPerspectives

Hi Brand Explorers!

Sustainability is a growing concern for consumers around the world, but the level of importance placed on sustainability varies depending on the culture.

-In this week’s edition of ‘The (Not Quite) Daily Alma’, we'll explore the different perspectives on sustainability in Sweden, Kenya, and Saudi Arabia, and provide tangible insights and tactical strategies that you can use to market products and services to consumers in these markets.

#GlobalizationThroughLocalization #InternationalExpansion #GlobalSustainability #GlobalPerspectives

Helloooo Brand Explorers!

Storytelling is a powerful tool for connecting with consumers on an emotional level, but the type of stories that resonate can vary depending on their culture.

This article explores the different perspectives on storytelling in Nigeria, South Korea, and Germany, and provides tangible insights and tactical strategies to use storytelling effectively in global marketing campaigns.

#GlobalizationThroughLocalization #InternationalExpansion #GlobalStorytelling

Salutations Brand Explorers!

Humor can be a powerful tool for connecting with consumers in new markets, but it's important to use it carefully. Different cultures have different senses of humor, and what's funny in one culture may not be funny in another.

-In this week’s edition of ‘The (Not Quite) Daily Alma’, we'll explore the different perspectives on humor in Brazil, Japan, and the United Kingdom.

I'll also provide tactical strategies that your brand can employ to use humor effectively in global marketing campaigns.

#GlobalizationThroughLocalization #InternationalExpansion #GlobalHumor