ALMAI INSIGHTS
Cross-cultural perspectives on global expansion strategies
Stay connected in an increasingly automated world
Holiday in Global Brand Marketing: A Cross-Cultural Perspective
Happy Holidays Brand Explorers!
Unleash the global confetti!
Holidays aren't just shopping frenzies - they're cultural labyrinths!
-In this week’s edition of ‘The (Not Quite) Daily Alma’, discover how
-- Havaianas, Starbucks, Amazon, Tanishq, M-Net, Huawei, and BBC
...cracked the code and mastered the art of local celebrations in
-- Brazil, Japan, the US, India, South Africa, China, and the UK to unlock holiday growth and loyalty.
#GlobalizationThroughLocalization #InternationalExpansion #GlobalPerspectives #GlobalHolidays
Tradition in Global Brand Marketing: A Cross-Cultural Perspective
Greetings Brand Explorers!
Traditions aren't dusty relics, they're global gold mines!
- In this week’s edition of ‘The (Not Quite) Daily Alma’, discover how brands like Shiseido, Huawei, Coca-Cola, and Dabur unlock growth and loyalty by mastering the mosaic of tradition across cultures.
Dive into the latest Perspective Series article for data-driven insights and brand hacks to fuel your global success.
#GlobalizationThroughLocalization #InternationalExpansion #GlobalPerspectives #GlobalTraditions
Luxury in Global Brand Marketing: A Cross-Cultural Perspective
The world of luxury is a tapestry woven with cultural threads, demanding meticulous navigation.
- In this week’s edition of ‘The (Not Quite) Daily Alma’, we unravel luxury cases from Paris, Beijing, Lagos and Tokyo, where missteps turned into triumphs through cultural sensitivity, digital savvy, and strategic partnerships.
Dive into the full article to discover the secrets to unlocking new luxury, and for actionable insights to guide your expansion journey!
#GlobalizationThroughLocalization #InternationalExpansion #GlobalPerspectives #GlobalLuxury
Social Commerce in Global Brand Marketing: A Cross-Cultural Perspective
Salutations Brand Explorers!
Social commerce is booming .... so navigating the evolving landscape of data privacy regulations and consumer expectations is ESSENTIAL to your success.
- In this week’s edition of ‘The (Not Quite) Daily Alma’, we explore global trends, and then dive deep into perspectives from 9 countries - China, US, India, Brazil, Japan, Germany, Mexico, Indonesia and Saudi Arabia, to uncover:
-- Emerging privacy trends and regulations
-- Practical tips to build strong data privacy practices
-- Success stories and tangible takeaways to leverage for 2024
#GlobalizationThroughLocalization #InternationalExpansion #GlobalPerspectives #SocialCommerce