ALMAI INSIGHTS

Cross-cultural perspectives on global expansion strategies

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Lore in Global Brand Marketing: A Cross-Cultural Perspective
Alma Mokonchu Alma Mokonchu

Lore in Global Brand Marketing: A Cross-Cultural Perspective

Hi There Brand Explorers!

Forget boring brochures! Dive into the secret weapon of global brands – captivating local lore!

- In this week’s edition of ‘The (Not Quite) Daily Alma’, we discover how Patagonia tapped into Chilean myths, Levi's embraced Japanese denim legends, and Cadbury unearthed Irish folklore to unlock brand loyalty and drive growth in new markets.

-Read the full article to unleash the storytelling alchemy powering these success stories and learn how to weave your own brand magic across cultures!

#GlobalizationThroughLocalization #InternationalExpansion #GlobalPerspectives #GlobalLore

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Gender Roles in Global Brand Marketing: A Cross-Cultural Perspective
Alma Mokonchu Alma Mokonchu

Gender Roles in Global Brand Marketing: A Cross-Cultural Perspective

Hey There Brand Explorers!

Is your brand's message getting lost in translation?

Gender roles are no longer binary – they're evolving rapidly across cultures, from South Korea's beauty revolution to Kenya's entrepreneurial moms.

- In this week’s edition of ‘The (Not Quite) Daily Alma’, we dive into inspiring case studies from Amorepacific, Safaricom, Spotify, Nestlé, and Coca-Cola, and unlock tactical strategies to build authentic connections, drive growth, and win loyalty in a gender-fluid world.

#GlobalizationThroughLocalization #InternationalExpansion #GlobalPerspectives #GlobalGenderRoles

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Competition & Gamification in Global Brand Marketing: A Cross-Cultural Perspective
Alma Mokonchu Alma Mokonchu

Competition & Gamification in Global Brand Marketing: A Cross-Cultural Perspective

Game On Brand Explorers!

Ready to unleash your inner competitor?

Let's go on a global gamification tour: Fantasy Sports in the US, Jollof wars in Nigeria, eSports arenas in Korea, and cricket crazes in India!

-In this week’s edition of ‘The (Not Quite) Daily Alma’, we explore data-driven insights, captivating case studies, and actionable strategies to discover how ESPN, Star Beer, Samsung, and Flipkart mastered global competition and gamification to drive growth and inspire loyalty in international markets.

#GlobalizationThroughLocalization #InternationalExpansion #GlobalPerspectives #GlobalGamification #GlobalCompetition

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Habit & Routine in Global Brand Marketing: A Cross-Cultural Perspective
Alma Mokonchu Alma Mokonchu

Habit & Routine in Global Brand Marketing: A Cross-Cultural Perspective

Happy New Year Brand Explorers!

Unlock loyalty and crack the code of "Kaffee und Kuchen" in Germany, K-Beauty rituals in Korea, Mexican hustle, and British fitness routines!

- In this week’s edition of ‘The (Not Quite) Daily Alma’, we discover how Laneige, Rappi, Bahlsen, and MyFitnessPal mastered global routines to drive growth and become household staples and part of the local conversation.

Make this article part of your weekly ritual, and dive into data-driven insights on your global routine-hacking journey!

#GlobalizationThroughLocalization #InternationalExpansion #GlobalPerspectives #GlobalHabits #GlobalRoutine

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