Hi Brand Explorers!

- In this week’s edition of ‘The (Not Quite) Daily Alma’: Word-of-mouth goes global!

- This exploration will uncover how brands like Nubank, Grab, and Wise are leveraging cultural insights to fuel their growth through referral marketing.

Learn how to tap into the power of trust and social connection in diverse markets like Brazil, Singapore, and South Korea!

#GlobalizationThroughLocalization #Glocalization #InternationalExpansion #GlobalPerspectives #ReferralMarketing

Greetings Brand Explorers!

Beyond the mirror, beauty is in the eye of the culture.

-In this week’s edition of ‘The (Not Quite) Daily Alma’: What's considered attractive in South Korea (Estée Lauder - DECIEM) might be quite different from the standard in Brazil (Unilever- Dove), or Saudi Arabia (L'Oréal Paris).

-The beauty industry is a multi-billion dollar global giant, yet it's still often guilty of projecting a narrow view of what's "desirable." Learn how to tap into these unique markets by embracing diversity and cultural nuances.

#GlobalizationThroughLocalization #Glocalization #InternationalExpansion #GlobalPerspectives #GlobalBeauty #BeautyStandards

Hi There Brand Explorers!

Lights, Camera, Cultural Connection!

- In this week’s edition of ‘The (Not Quite) Daily Alma’, we uncover how brands like Red Stripe, Laneige, and Cadbury are leveraging cultural nuances in music, film, and entertainment to conquer new markets.

-Discover how Jamaica's reggae scene, South Korea's Hallyu wave, and Bollywood's storytelling prowess can fuel your brand's global expansion!

#GlobalizationThroughLocalization #MediaLocalization #Glocalization #InternationalExpansion #GlobalPerspectives

From sun-drenched beaches to cultural immersion, the desire to travel is a shared human experience ... But the way people experience travel is far from universal, and culturally diverse.

- In this week's edition of 'The (Not Quite) Daily Alma', we explore how Filipino families (Airbnb), Finnish nature lovers (Finnair), and UAE luxury seekers (Etihad Airways) redefine vacations.

-This exploration will uncover successful localization strategies, new ways to think about travel, and how to tailor your brand to the desires of diverse global markets.

#GlobalizationThroughLocalization #Glocalization #InternationalExpansion #GlobalPerspectives #GlobalTravel #TravelTrends