ALMAI INSIGHTS
Cross-cultural perspectives on global expansion strategies
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Consistency In Global Brand Marketing: A Cross-Cultural Perspective
Hi Brand Explorers!
Consistency isn't just about repetition. It's a cultural dance!
-In this week’s edition of ‘The (Not Quite) Daily Alma’: Explore how 🇦🇪 UAE (CHANEL & Christian Dior Couture), 🇲🇽 Mexico (The Coca-Cola Company & Corona), and 🇵🇭 the Philippines (Jollibee Group) define consistency differently.
- Discover how brands can navigate these diverse perspectives to build strong, global identities.
#GlobalizationThroughLocalization #Glocalization #InternationalExpansion #GlobalPerspectives #globalmarketing #Consistency
National Pride In Global Brand Marketing: A Cross-Cultural Perspective
Hey There Brand Explorers! 🌍🌎🌏
Let's go beyond the fireworks and flags!
-In this week’s edition of ‘The (Not Quite) Daily Alma’: We delve into the unexpected ways people in 🇻🇳 Vietnam (Nike & Samsung Electronics), 🇬🇭 Ghana (Uber & Netflix), and 🇨🇱 Chile (Patagonia & The North Face) celebrate national pride.
- This exploration provides a roadmap to tap into these unique perspectives to build deeper connections that resonate beyond surface-level patriotism!
#GlobalizationThroughLocalization #Glocalization #InternationalExpansion #GlobalPerspectives #NationalIdentity #NationalPride
Social Status In Global Brand Marketing: A Cross-Cultural Perspective
Helllooooo Brand Explorers! 🌍🌎🌏
Social status isn't a one-size-fits-all concept.
- In this week’s edition of ‘The (Not Quite) Daily Alma’: We dive beyond titles and pedigrees to understand how different cultures define and value social standing in Thailand (Unilever), South Korea (WeWork), Senegal (Orange), and Poland (IKEA).
- Read the full article to unlock actionable insights and craft a winning localization strategies!
#GlobalizationThroughLocalization #Glocalization #InternationalExpansion #GlobalPerspectives #SocialStatus
Higher Education In Global Brand Marketing: A Cross-Cultural Perspective
Hey There Brand Explorers! 🌍🌎🌏
-Higher education is a passport to opportunity, but the path to success looks different around the world.
-In this week’s edition of ‘The (Not Quite) Daily Alma’: dive into the unique perspectives on higher education in Vietnam (Microsoft), Brazil (The Body Shop), and Kenya (IBM)
#GlobalizationThroughLocalization #Glocalization #InternationalExpansion #GlobalPerspectives #GlobalEducation #HigherEducation