ALMAI INSIGHTS

Cross-cultural perspectives on global expansion strategies

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Honor & Valor In Global Brand Marketing: A Cross-Cultural Perspective
Alma Mokonchu Alma Mokonchu

Honor & Valor In Global Brand Marketing: A Cross-Cultural Perspective

Honor: A Global Perspective

Honor means different things in different cultures.

- In this week's edition of 'The (Not Quite) Daily Alma': Discover how Rolls-Royce, Emirates, Corona, Grupo Modelo S.A. de C.V., Jollibee Group, & Smart Communications, Inc. can tap into the power of honor to build lasting connections.

-Explore how this powerful concept influences behavior in UAE, Mexico, and Philippines.

#GlobalizationThroughLocalization #Glocalization #InternationalExpansion #GlobalPerspectives #Honor #Valor

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Mystery In Global Brand Marketing: A Cross-Cultural Perspective
Alma Mokonchu Alma Mokonchu

Mystery In Global Brand Marketing: A Cross-Cultural Perspective

The Enigma Effect: The Allure of Mystery Across Cultures

Mystery isn't just a plot device; it's a cultural force.

- In this week's edition of 'The (Not Quite) Daily Alma': We leverage the power of mystery to captivate audiences.

Explore how different cultures approach the unknown in UAE (Burj Khalifa), Mexico (Don Julio), and The Philippines (The Conjuring).

#GlobalizationThroughLocalization #Glocalization #InternationalExpansion #GlobalPerspectives #GlobalMystery #Mystery

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Karma In Global Brand Marketing: A Cross-Cultural Perspective
Alma Mokonchu Alma Mokonchu

Karma In Global Brand Marketing: A Cross-Cultural Perspective

Karma: More Than Just Luck

Karma isn't just a concept; it's a cultural force shaping consumer behavior.

- In this week's edition of 'The (Not Quite) Daily Alma': Explore how beliefs about karma influence markets in India, Brazil, and South Africa.

Discover how brands like Patanjali Ayurved Limited, Unilever, Natura, & Adidas harness the power of karma for international success.

#GlobalizationThroughLocalization #Glocalization #InternationalExpansion #GlobalPerspectives #Karma

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Romance In Global Brand Marketing: A Cross-Cultural Perspective
Alma Mokonchu Alma Mokonchu

Romance In Global Brand Marketing: A Cross-Cultural Perspective

Love Across Borders: A Global Conversation

Love is universal, but its expression isn't.

-Discover the surprising ways romance unfolds in 🇦🇪 UAE (The Ritz-Carlton Hotel Company, L.L.C.), 🇲🇽 Mexico (Spotify), and 🇵🇭 Philippines (Tiffany & Co.).

-In this week’s edition of ‘The (Not Quite) Daily Alma’: Uncover the hidden codes of love and how brands can create unforgettable romantic experiences.

#GlobalizationThroughLocalization #Glocalization #InternationalExpansion #GlobalRomance

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