ALMAI INSIGHTS

Cross-cultural perspectives on global expansion strategies

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Game Shows In Global Brand Marketing: A Cross-Cultural Perspective
Alma Mokonchu Alma Mokonchu

Game Shows In Global Brand Marketing: A Cross-Cultural Perspective

Game On: A Global Phenomenon

Game shows aren't just entertainment; they reflect cultural values and aspirations.

- In this week's edition of 'The (Not Quite) Daily Alma': Discover how brands can tap into the power of game shows for global success.

Explore how game shows are perceived in Mexico (Grupo Televisa), South Africa (SABC), and Argentina (TELEFE).

#GlobalizationThroughLocalization #Glocalization #InternationalExpansion #GlobalPerspectives #GlobalMarketing #CulturalInsights #GameShows

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Theme Parks In Global Brand Marketing: A Cross-Cultural Perspective
Alma Mokonchu Alma Mokonchu

Theme Parks In Global Brand Marketing: A Cross-Cultural Perspective

Theme Parks: More Than Just Rides

Theme parks aren't just about fun; they reflect cultural values and aspirations.

- In this week's edition of 'The (Not Quite) Daily Alma': Explore how theme parks are perceived in Sweden, Morocco, and Indonesia.

-Read on to tap into these transferrable insights and cultural nuances for global success.

#GlobalizationThroughLocalization #Glocalization #InternationalExpansion #GlobalPerspectives #GlobalMarketing #CulturalInsights #ThemeParks

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Tourism In Global Brand Marketing: A Cross-Cultural Perspective
Alma Mokonchu Alma Mokonchu

Tourism In Global Brand Marketing: A Cross-Cultural Perspective

Wanderlust: A Global Perspective

Tourism isn't just about sightseeing; it's a cultural exchange.

- In this week's edition of 'The (Not Quite) Daily Alma': Discover how brands can tap into the power of wanderlust to create unforgettable experiences in Australia, Switzerland, and Morocco.

#GlobalizationThroughLocalization #Glocalization #InternationalExpansion #GlobalPerspectives #GlobalMarketing #Tourism

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Home Ownership In Global Brand Marketing: A Cross-Cultural Perspective
Alma Mokonchu Alma Mokonchu

Home Ownership In Global Brand Marketing: A Cross-Cultural Perspective

Home Sweet Home: A Global Perspective

Homeownership means different things in different cultures.

-In this week's edition of 'The (Not Quite) Daily Alma': Explore how this fundamental human desire shapes markets in Australia, Switzerland, and South Korea.

Discover how Hyundai Motor Company (현대자동차), IKEA, ROLEX, Nestlé Nespresso SA, and Samsung Electronics tap into the dream of homeownership across the globe.

#GlobalizationThroughLocalization #Glocalization #InternationalExpansion #GlobalPerspectives #GlobalMarketing #CulturalInsights #Homeownership

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